Other marketing goals might be to increase brand awareness or generate high-quality leads. You might also want to grow or maintain thought leadership in your industry or increase customer value. A marketing strategy helps you create a consistent and cohesive brand identity. This makes it easier to align all marketing initiatives for increased brand recognition and loyalty. Now, let’s dive into why it’s important to follow the steps of a marketing strategy.

• High-quality helpful content is more likely to perform well in search engine rankings, especially after Google’s 2022 helpful content update.
• According to Czechowska, an email audit shows you the flaws of your campaigns and areas where you can improve while highlighting the wins.
• Because Google predominantly uses the mobile version of your website for indexing and ranking.
• However, there is one significant downside to an automated SEO content audit.
• Let us build a personalized strategy with the best eCommerce marketing services for your needs.
• I’d also say to frontload the actions that will have the most impact on your goals.

Conducting Competitive Analysis

Next, Week Three means we’re going over next-level marketing like pay-per-click (PPC) strategy, sitemap suggestions and website mockups based on previous discussions. Throughout the process, there’s time for questions and brainstorming in the meetings. All the work we put in is yours to take in our full marketing audit presentation deck. Make sure any audit you take on includes this important deliverable. Funnel, flywheel or buyer’s journey… Whatever you call it, you’ll want a strategic and scalable plan for managing it.

How to Create a Comprehensive SEO Topical Map

When you understand your buyer’s world, you understand how to speak to the problem your service or product solves. Do your research—interview current customers, ask your sales team, talk to your service team. Then create a working persona of your ideal customer for your team in the form of a buyer persona.

It’s about crafting user experiences that lead to higher engagement and conversion rates. Security isn’t just a bonus—it’s a must for both users and search engines. Switching your site to HTTPS shields your visitors’ data and amps up your site’s trust factor. MySiteAuditor’s site audit tool scans your website and provides a detailed report of your site’s technical issues, on-page optimization, mobile responsiveness, and more. Screaming SEO DVMAGIC can detect errors like broken links, redirects, page titles and metadata, robot tags, and XML sitemap issues among others.

Add each of these strategies to your checklist so you don’t forget to mark off any important tips and best practices. Find old posts that aren’t performing as well as you’d hoped and revisit the search results. Look at who ranks higher than you and create a list of how to improve your post to make it better than those at the top of search results.