How to Create an SEO Plan Step by Step + Template


We’re never paid for placement in our articles from any app or for links to any site—we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. For https://anotepad.com/notes/fdi3wpc2 on our process, read the full rundown of how we select apps to feature on the Zapier blog. I was able to dig into a number of tools myself, but I wasn’t able to personally test each of them.

SEO Strategy Development


To improve your website’s authority and visibility, analyzing your backlinks is crucial. Link building is an important part of SEO, and analyzing your backlinks can help you identify opportunities to acquire new links and improve your overall link profile. By analyzing your backlinks, you can also identify any low-quality links that may be harming your website’s authority and take steps to remove them. This happens when your website’s structure is too complicated or when you have duplicate content.

Check for HTTPS and Security Issues


This includes providing accurate and updated information about your business, such as a bio, contact information, and a link to your website. It also involves using consistent branding elements, such as your logo and color scheme, to reinforce your brand identity across social media channels. URL redirects are a way to send users and search engines from one URL to another.

  • Our SEO consultants work with you to develop an ongoing, data-driven strategy matching your budget and goals.
  • Develop concise and descriptive meta titles and descriptions, incorporating your target keywords.
  • Once you’ve identified crawling or technical issues and reviewed how users are behaving on your site, you can move on to your on-page SEO — namely, your content strategy.
  • Artificial or unnatural links have the potential to seriously hurt your search ranking.

“R” stands for research, “O” for optimization, “C” for content, “K” for keywords, “E” for earned media and links and “T” for testing. SmartSites offers a wide variety of services, including SEO analysis, technical SEO audits, link-building, mobile SEO and SEO copywriting. Clients are assigned a dedicated project manager and receive real-time marketing reports to track SEO campaign progress. Performing an SEO audit involves a comprehensive review of your website’s performance to identify areas that need improvement.
Evaluating backlink quality allows for the identification of links from authoritative and relevant sources, which can significantly enhance the website’s credibility and visibility in search results. Implementing effective backlink building strategies is essential for bolstering a website’s off-site optimization efforts and establishing its prominence within its niche or industry. By cultivating a diverse portfolio of high-quality backlinks, website owners can enhance their digital footprint and expand their reach across various online platforms.
Effective SEO audits for website optimization
For more robust website performance, page load speed metrics, and site audits, GTMetrix has you covered. Google is well-invested and incentivized to help websites perform better from a technical perspective. This lets them surface pages with faster load time as well as mobile-friendliness (which represents a huge portion of traffic nowadays).